BrandOpus Refreshes Carling’s Brand Identity Across its Entire Portfolio

BrandOpus Refreshes Carling’s Brand Identity Across its Entire Portfolio

Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]

Diageo Intend to Bring Highly Successful Guinness Open Gate Brewery Concept to USA

Diageo Intend to Bring Highly Successful Guinness Open Gate Brewery Concept to USA

Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]

YouTube to Partner with The 19th FAB Awards and The FAB Forum

YouTube to Partner with The 19th FAB Awards and The FAB Forum

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]

M&M’s and VISIONAIRE Release Interactive Film in Collaboration with Contemporary Artist KAWS

M&M’s and VISIONAIRE Release Interactive Film in Collaboration with Contemporary Artist KAWS

M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]

Hidden Valley Launches ‘Ranch Out’ Campaign to Inspire America to Get Inventive with Ranch

Hidden Valley Launches ‘Ranch Out’ Campaign to Inspire America to Get Inventive with Ranch

The founders of Hidden Valley invented ranch back in 1954 and today it’s America’s favourite salad dressing. Yet, nine out of 10 people are using Hidden Valley beyond just salads. In response, the much loved brand is inviting people to “Ranch Out” and celebrate its breath of ranch flavours as the perfect accompaniment to almost any […]