J. Walter Thompson Vietnam bagged a gold and a silver at the Transform Awards Asia Pacific in Hong Kong, the only agency from Vietnam this year to make the shortlist and win. This year’s Transform Awards Asia Pacific was held recently in Hong Kong. Transform awards recognize the best practice in global brand development work, with categories […]
KFC has taken aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch. BBH Live, the creative and data-driven social content unit of Bartle Bogle Hegarty, carried out a social listening project and identified […]
The festive season has always been a time for reunion, where friends and family come together to connect and bond with the ones who matter. While many Singaporeans look forward to the Christmas and New Year celebrations, some choose to spend the festive period away from home, taking advantage of the longer holiday break, with […]
Pernod Ricard is catering to consumers’ predilection for being accomodating hosts over the Christmas period with a chatbot bartender that will help drinkers create cocktails from home. The Cocktail Coach offers an array of helpful tools such as recipes, facts and mixing instructions for consumers looking to get creative with their drinks when hosting throughout […]
Deliveroo, the on-demand delivery service, is letting Londoners celebrate the holiday season in style with Veuve Clicquot. From December 2, champagne-lovers across the capital will be able to order bottles of bubbly to their office or home in just 20 minutes. From office workers looking to kick-start the Christmas party to friends toasting the year […]
McDonald’s is making an innovative change to China’s fast-food industry. The fast food giant launched its latest ‘Technology, is there for more than you think’ campaign, through a combination of online videos and in-store experience event, that bring McDonald’s latest concept an ‘Experience of The Future’ platform to life. Leo Burnett China, is the lead […]
98% of consumers want the law changed to make all restaurants in England publicly display their Food Standards Agency (FSA) Food Hygiene Ratings, according to new research carried out by food safety technology company Checkit.net. Currently, ratings must be displayed in Wales and Northern Ireland, but in England it is not compulsory. 92% of diners […]
Design house Mystery Ltd. was commissioned to help take a hugely popular healthy food kiosk concept in London’s Canary Wharf and redefine it as a scalable QSR format. The brief included the design of the brand identity, interior design scheme and takeaway packaging. Grateful Kitchen has been designed to provide all-day fresh, healthy, contemporary and affordable […]
Since 2012, #GivingTuesday has come to represent a worldwide effort to inspire the spirit of giving during the holiday season, raising $116.7 million online just in 2015. In celebration of that spirit, Crown Royal Canadian Whisky is proud to introduce its new campaign, titled “Live Generously and Life Will Treat You Royally.” With a mission […]
Carlsberg is set to take the first step towards revitalising its flagship brand, with a bold relaunch of Carlsberg Export from January 2017 and a £15m marketing spend designed to connect with millennial drinkers. The look and feel of Carlsberg Export will be transformed with a stylish new design by Taxi Studio, that reflects the brand’s […]