KFC Australia launches its 2016/17 cricket campaign featuring the Home Cricket Ground, which was first introduced three years ago, as a place that allows Aussies to be their true selves and enjoy summer. The 2016 campaign aims to drive user generated content to the specially created website. The videos will then be dubbed with bespoke commentary […]
Snickers is stepping back in the ring with WWE’s signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the “exclusive presenting partner” of the event attended by more than 101,000 people—will continue Snickers’ long-running “You’re Not You When You’re Hungry” campaign, this time with a new […]
Maison Mumm announced the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as […]
Domino’s Pizza has garnered a reputation for its innovative approach to new delivery methods having tried everything from drones to autonomous bots and now the pizza giant is adding a festive spin to its marketing with the help of reindeer. In Japan’s northernmost island of Hokkaido, reindeer are being tasked with carrying out Domino’s deliveries […]
hungryhouse.co.uk, the online food ordering platform has revealed some of the UK’s most surprising takeaway habits. Whether you opt to use chopsticks over a fork, remove the gherkin from your burger or think it is socially acceptable to launch your Instagram app before tucking in for your first bite – hungryhouse has the answers on […]
Cadbury has officially kicked off its Christmas campaign with the launch of a new TVC via Saatchi & Saatchi, Sydney, and is bringing the campaign to life with a multi-platform approach; through a series of experiences, supported by PR, content and social, delivering joy across Australia, with a new joy delivery every week for five […]
Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores. As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently […]
Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for the rest of their life as part of the brand’s ‘Strike Gold’ campaign. From 28 November 2016 to 13 January 2017, the Anheuser-Busch-owned drink brand is […]
San Miguel, the premium Spanish beer brand, will launch its debut ‘Rich List’ supplement with The Guardian newspaper on Saturday 26th November. The 16-page pull-out will feature 19 inspiring individuals from across the globe who, like the brand’s forefathers, look to explore the world and discover life’s most enriching experiences. San Miguel will deliver a […]
Worried the Thanksgiving turkey meant to feed your entire family will end up overcooked, underdone or the casualty of your spouse’s first attempt at using a deep fryer? Just say the word, and help is on the way! Smithfield, the purveyor of high quality pork products, is launching a rescue effort to ensure ham is on […]