New Beer Now Conference to Locate at BeerX in 2017

New Beer Now Conference to Locate at BeerX in 2017

Beer Now is an Evolution of the European Beer Bloggers & Writers Conference  The Society of Independent Brewers (SIBA) and Zephyr Conferences announced today the first-ever Beer Now Conference will take place next March 17-19 in Sheffield, England. The conference is focused on “marketing, tourism, and communications” in the modern beer industry.  The conference will […]

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

YAZOO, the No.1 flavoured milk drinks brand from FrieslandCampina, is introducing a ground-breaking No Added Sugar milk drink. After more than two years in development, new YAZOO No Added Sugar is expected to generate in excess of £7million incremental sales to the milk drinks category in its first year.   Available to wholesalers and convenience […]

Zia Lucia’s Pink Pizza for Breast Cancer Awareness Month

Zia Lucia’s Pink Pizza for Breast Cancer Awareness Month

Islington based pizzeria, Zia Lucia, are renowned for their experimental pizza doughs, and now to show their respect for Breast Cancer Awareness month happening in October, Zia Lucia will be swapping their traditional dough option to a pink one, with a percentage of all proceeds going to charity.  Zia Lucia’s beetroot infused pizza dough will be available throughout the […]

ButterflyCannon Create Exciting New Range of On-Trade Tools for Absolut Vodka

ButterflyCannon Create Exciting New Range of On-Trade Tools for Absolut Vodka

Absolut Vodka is a world-renowned global brand, with an iconic bottle and defined off-trade aesthetic. However their presence in the on-trade did not share the same consistent look and feel across all markets and they needed to re-establish Absolut as an exciting night time brand. So Absolut came to ButterflyCannon with the challenge of re-evaluating […]

Bonin Bough departs Mondelez

Bonin Bough departs Mondelez

Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed. The fast-talking marketer will be hosting a CNBC ‘unscripted’ television show called Cleveland Hustles, which premieres next week in the US. Backed by LeBron James and Maverick Carter, the show will “give four aspiring local entrepreneurs the chance […]

Research cooperation between Bosch and Bühler

Research cooperation between Bosch and Bühler

Bühler and Bosch Connected Devices and Solutions agreed to expand their existing successful collaboration for increased innovation and market launches, further leveraging the opportunities of the Internet of Things. New products are expected for 2017. Bosch Connected Devices and Solutions and Bühler, two experts in the areas of the Internet of Things and food process […]

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]

Absolut and Uber To Offer A Once In A Lifetime Private Jet Experience

Absolut and Uber To Offer A Once In A Lifetime Private Jet Experience

On Friday 19th August, Absolut will offer anyone with the Uber app in London the opportunity to be whisked off to the ultimate summer party location on a private jet, for a once in a lifetime #AbsolutNights experience showcasing that the best nights happen out of the blue. The winners will have to be located […]

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy private membership club hosted 114 members at the Saxony Bar in the beautiful Faena Hotel in Miami. The immersive Golden Hour experience brought the “Art of Rum” to life, and celebrated the little moments of reward following a hard day’s work. As guests arrived at The Faena Hotel, they […]