Heineken, the world’s leading international brewer, kicks off the seventh year of its coveted #Heineken100 initiative with TUMI, the global leader in premium travel, business and lifestyle accessories; with its first of three custom TUMIcollection pieces. The longest running and most premium product collaboration in the beer space, #Heineken100 partners the brewer with the most […]
Imagine creating a world good enough to eat. Nestlé has created a campaign by McCann Health Sydney, produced by FSM, designed to generate interest in a new health portal that covers the first 1000 days of a child’s development. This world represents the start of a journey to a healthy future through Nestlé’s “Start Healthy Stay […]
Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on Thursday June 30th with the appearance of a Ribena branded, one day, pop-up Ribena Colouring Café in […]
For the first time, Grey Goose, the super premium vodka, is opening the doors of Le Logis, its exquisite, French manor brand home, to the public for two extraordinary guest experiences on 4-6 August and 25-27 August 2016. Grey Goose Le Logis Summer Open House will offer guests a specially curated journey that explores what […]
After celebrating its first birthday this past May, Orlando’s 400-foot observation wheel is bubbling with happiness over its new name: Coca-Cola Orlando Eye. This exciting partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. Guests were greeted with a bold and contemporary look throughout […]
When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]
Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Bi-coastal production company m ss ng p eces brings a wide array of cultures to the table for Google Translate, illustrating that food is a universal language. Director Josh Nussbaum’s colourful and sensual short,#EveryoneSpeaksFood, captures the journey of Small World, Google Translate’s free pop up restaurant in New York. m ss ng p eces conceived the pop […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]