Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
April Fools’ Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, “Finger Lickin’ Good,” grossly to life. Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix of 11 secret herbs and […]
Diet Coke is to release limited edition cans and bottles bearing cartoon versions of ‘Absolutely Fabulous‘ characters Edina and Patsy. The packs will be on sale from mid-June, just ahead of the 1 July release date of the Fox Searchlight Pictures movie of the BBC sitcom. The designs strike one odd note in not picturing […]
Chris Kamara, the former footballer and Sky Sports pundit, dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016. Created by Fold7, the film shows Kamara dressing up as a well-dressed older gentleman, with a beard and walking stick, and walking around […]
Walkers have seized on Leicester City’s unexpected football victory on May 2 with tactical ads in print and social media. The crisps brand took out a full-page ad in The Sun in the UK, which featured the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame with “L.C.F.C” tattooed across his chest […]
Launched on May 3rd, Colorado’s-own Peach Street Distillers announced a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website, labelling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O’Connell + Partners (RTO+P), and signals […]
Fresh Mexican grill, Mad Mex is serving up its annual Mad Mex Big Burrito Challenge, calling on brave amigos around the country to def’eat a one kilo burrito in one sitting. The five week campaign, running until 5 June, will be supported through PR via Tonic PR & Communications; a national radio partnership with Nova’s […]
Carling has announced the latest chapter in its association with football; a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season. The UK’s leading beer brand will be aiming to maximise Carling’s increasing relevance and connection with football and mainstream lager drinkers to energise the category and […]