Carlsberg Subverts ‘Your Mum’ Humour for Mother’s Day

Carlsberg Subverts ‘Your Mum’ Humour for Mother’s Day

The humble ‘your mum’ insult, an essential item in the ‘banter’ armoury of British men for years, has been given the If Carlsberg Did treatment with the brand’s latest piece of video content – If Carlsberg Did #YourMum. The video, released ahead of Mother’s Day on March 6th, saw comedians Lloyd Griffith and Tom Davis butt heads […]

Asahi Mimics the Experience of Being Inside a Pint for New Campaign

Asahi Mimics the Experience of Being Inside a Pint for New Campaign

Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]

Look Back on 75 Years of M&M’s Ads with BBDO NY’s Candyman Remix

Look Back on 75 Years of M&M’s Ads with BBDO NY’s Candyman Remix

To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long. Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The […]

Fabric Designs Inspire Gillo Dorfles Illy Art Collection

Fabric Designs Inspire Gillo Dorfles Illy Art Collection

On the heels of New York Fashion Week, illy caffè launches its latest illy Art Collection featuring designs purposed for fabrics in the 1930s by Gillo Dorfles, a well-known Italian artist and art critic, whose work is currently being celebrated through a major retrospective at the MACRO Museum in Rome, Italy until March 13, 2016. […]

Nestlé to Build Italy’s Baci Perugina as a Global Brand

Nestlé to Build Italy’s Baci Perugina as a Global Brand

Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage. Nestlé will extend and modernise its factory in San Sisto commune and establish a new business unit to drive global growth for our Italian chocolate business. This includes investing in marketing to grow Baci […]

Hard Rock Welcomes St. Patrick’s Day with New Burger & Beer Pairing

Hard Rock Welcomes St. Patrick’s Day with New Burger & Beer Pairing

Everyone is Irish on St. Patrick’s Day, and Hard Rock Cafe will celebrate the holiday with its new Guinness Irish Stout and Jameson Irish Whiskey infused-burger and beer duet. The Guinness & Jameson Bacon Cheeseburger, paired with a Guinness stout, will be available at cafe locations across the nation beginning Thursday, February 18 through Sunday, April 10, […]

Pop-Tarts Pops The Vote On 2016 Election Season

Pop-Tarts Pops The Vote On 2016 Election Season

Pop-Tarts knows that the 2016 election will spotlight the issues that matter most, so they teamed up with tastemakers at Spoon University to uncover trends across the nation. From flavour favourites to the debate to toast or not, teens and young adults are ready to Pop the Vote. Pop-Tarts has long been tempting fans’ taste buds […]

McDonald’s Now Making Happy Meal Boxes That Turn Into VR Headsets

McDonald’s Now Making Happy Meal Boxes That Turn Into VR Headsets

McDonald’s Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. The push is tied to the Swedish “Sportlov” recreational holiday, during […]