Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place on 18-22 September. Vicky Upton, UK marketing controller at the Belgium-headquartered company, said the event was “the perfect platform for us […]
As Europe’s top football clubs gear up for another exciting season, Heineken has announced an ambitious new sponsorship of European club football, with its international quality brand Amstel becoming a sponsor of the UEFA Europa League. The announcement sees a welcome return to football for Amstel, one of Europe’s leading beers, which has a rich […]
Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’ Created by Ogilvy & Mather, the sampling campaign was created to give people a chance to try the zero-calorie drink through a number of […]
Craving a sugary drink, but you’re not prepared to work for it? Well you’re out of luck as far as Gatorade is concerned. This sports drink brand have partnered up with NFL Films, putting the emphasis on being active. Targeting college students, American football stars, Peyton and Eli Manning, visit local colleges, catching students off […]
In its first year of a multi-year agreement with The United States Tennis Association (USTA), Lavazza will bring the flavour of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year’s US Open. To further support tennis, Lavazza has partnered with women’s tennis […]
World number one tennis player Novak Djokovic and Jacob’s Creek, the official wine of the US Open, will host a cooking masterclass tonight to celebrate the U.S. launch of the Jacob’s Creek ‘Made By’ film series — films that reveal the story behind the tennis star. Swapping center court for center stage, Djokovic and Celebrity Chef […]
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm? Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it. Named […]
Hungry House is looking to reach over a million Notting Hill Carnival-goers with geo-activated discounts and promotions. It will mark the first time the takeaway delivery service has used the technology, traditionally harnessed by retailers, and ties up with its sponsorship of the ‘Fun Bunch’ sound system used at the three-day event. Users of the […]
In collaboration with innovation studio DeepLocal, the Google Photos Food Truck challenge gives free food to people who can show them photos of something specific, like a boat or a dog. The food truck has already begun its tour in New York City and Los Angeles, with over 3,300 participants. The challenge starts with a […]
The Official Crisp Partner of the Football League, McCoy’s, is amplifying its national ‘Win Your Club’ activity with bespoke promotions and displays in wholesale depots across the UK. Featuring in over 80 Bestway and Dhamecha depots throughout August, the dynamic football-coach-themed displays will educate retailers on the McCoy’s promotion as well as offering exclusive ‘two […]