Subway & Lionsgate Team Up For The Hunger Games: Catching Fire

Subway & Lionsgate Team Up For The Hunger Games: Catching Fire

Subway restaurants, the world’s largest restaurant chain, and Lionsgate, a leading global entertainment company, announced that Subway will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide […]

Fans’ Tweets Become Songs for Wendy’s Pretzel Bacon Cheeseburger

Fans’ Tweets Become Songs for Wendy’s Pretzel Bacon Cheeseburger

Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites—soft pretzel, bacon and cheeseburger—and the marketing campaign celebrates the fans who love them. When Wendy’s tested the Pretzel Bacon Cheeseburger in three markets earlier this […]

JWT Singapore Showcases Pizza Hut’s New Menu

JWT Singapore Showcases Pizza Hut’s New Menu

JWT Singapore helped Pizza Hut morph into pasta restaurant, renaming its City Square Mall outlet as “Pasta Hut” for a five-day period. The stunt was designed to demonstrate Pizza Hut’s commitment to bring quality, affordable pasta dishes to a wide range of customers and get Singaporeans excited about their new line of pasta dishes, which were […]

Maple Syrup Crop Delivers Both Quantity & Quality

Maple Syrup Crop Delivers Both Quantity & Quality

The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]

Louisville Is Pilot Market For New Bud Light Vented Can

Louisville Is Pilot Market For New Bud Light Vented Can

This summer, Louisville, will pilot market the new 12 oz. Bud Light Vented Can – an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world’s smoothest drinking experience in a can. The integrated tab design gives consumers the freedom to enjoy the superior drinkability of America’s favorite light beer in a vented can […]

Bacardi Rum’s New Marketing Campaign Celebrates Rich Cuban Heritage

Bacardi Rum’s New Marketing Campaign Celebrates Rich Cuban Heritage

[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”]   BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing campaign, “Vivimos,” in celebration of the brand’s storied origins in Cuba. A pioneer in rum-making and key player in Cuba’s fight for independence starting in the late 1800s, BACARDÍ rum’s founder Don Facundo Bacardí Massó and other revolutionary family members […]

Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated

Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]