Gü Puds is celebrating solo diners in a bid to promote the launch of its ‘single’ serve desert packs. An outdoor campaign, created by Publicis Chemistry, will be showcased on Facebook advertising and 4oD, acknowledging the logic – and benefits – of single dining. The bold copy asserts Gü Puds are worth breaking up for. […]
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]
With the release of Coca-Cola’s 2015 ‘Share-A-Coke’ Summer communication, slated to roll out across China at the beginning of June, the integrated campaign is designed to add an element of excitement and spark in the lead-up to one of the most anticipated seasons of the year – Summer. Over the previous two seasons the ‘Share-A-Coke’ […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named The Google FAB Agency of The Year at The 17th FAB Awards. The now Google sponsored award, is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB […]
In a year where Coca-Cola is celebrating the centennial of its iconic Contour Bottle, the brand highlights another iconic aspect of it’s own: the familiar sound of a freshly poured Coke over ice – using the perfection of Dolby sound to do it justice. This historic partnership, with the collaboration of J.Walter Thompson (JWT) Brazil, […]
In today’s modern and fast-paced world, elegant hosting through the thoughtfulness of curated guest lists, music, beverages and stimulating conversation has become a rare art. Stella Artois set the mood for a summer of sophisticated hosting experiences with the launch of the brand’s “Host Beautifully” campaign. Stella Artois partnered with distinguished gentleman and host-with-the-most John […]
Marmite looks to be gearing up to launch a summer campaign with the strap line ‘Summer of Love’. The Unilever owned brand has filed a trademark application with the Intellectual Property Office for the spread brand featuring pink branding with flowers and the words “summer of love” emblazoned on the logo. Unilever confirmed it is […]
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and […]