Mars, Incorporated have been named The 2015 Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 16 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “At Mars, we believe in the power of creativity […]
On 11 April in St. Laurent, Quebec, unsuspecting customers visiting a Tim Hortons outlet were treated to an unusual and eerie spectacle. A man erupted in hysterical shouts after realizing that his girlfriend was hovering inches off her chair. The prank, not the first pulled by the Canadian coffee chain, was made possible with the […]
Ice cream brand Wall’s is on a mission to ‘melt away seriousness’. In order to fulfill this mission, creative agency DDB & Tribal Worldwide, Amsterdam created an ice cream truck that fits in the office elevators and corridors around the globe: The Office Ice Cream Truck, a tiny ice cream truck that sneaks into offices […]
Fuller’s has launched a social media campaign that offers Londoners a free pint of London Pride. The campaign, created by The Corner, will encourage Londoners to tweet @London_Pride at midday using the hashtag #TweetAt12. Those that do will receive a code for a free pint can be redeemed at Fuller’s pubs around the capital. Jane […]
Ogilvy & Mather Hong Kong (Ogilvy) has officially launched its newest campaign, “Anyhour Happy Hour,” for Kronenbourg 1664. As part of the campaign, FevaWorks Solutions (Hong Kong) Limited created anyhour.com.hk, which allows people to take their work-life balance into their own hands and arrange a Happy Hour whenever they like, at any of the 60 […]
Jose Cuervo, along with McCann New York, launched a social campaign in celebration of this year’s Cinco de Mayo. The totally digital effort, being called ‘Write your cinco,’ includes a video (above) featuring Luis Guzman and a ludicrous account of what the origin of the holiday may have been. The idea behind the campaign is […]
Johnnie Walker Scotch and Entourage fans can “hug it out” with excitement. The world’s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film “Johnny for Johnnie.” Like the Johnnie Walker […]
Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent brand identity in-store. The agency secured the work following a competitive pitch against agencies, Prophet and Attention Group. Cheil UK will lead the relationship from London and their task will […]
Many Koreans are busy and sleep-deprived. According to one OECD statistics, Koreans’ average sleep time is 7 hours and 49 minutes, the shortest amongst its member states. Another OECD stats confirms Korean’s commute times is the longest. Not surprisingly, many people nod off on the subway while commuting, and end up missing their stop. They […]
Creative agency ROTHCO puts rugby fans face-to-face with their worst nightmare in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup (formerly Heineken Cup). The film which leads the online campaign, directed by Finn Keenan of Motherland for ROTHCO, sets the scene like a punchy heist film. We’re introduced to the key […]