Hollywood Actress and self-confessed Francophile, Diane Kruger has been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year. The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the […]
Hendrick’s Gin is launching Hendrick’s Air. This new ambitious venture will commence with its flagship (and only) air craft: a massive dirigible christened The Flying Cucumber. “We have been continually surprised by the odd popularity of our unusual cucumber-infused gin,” explained Hendrick’s National Brand Ambassador Jim Ryan, “So taking on the challenge of air travel […]
PepsiCo and the National Basketball Association (NBA) announced a new multiyear marketing partnership, making the food and beverage company an official marketing partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball beginning next season. As part of this expansive food and beverage partnership with the league, PepsiCo […]
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range. The ‘Taste & Colour’ campaign by Mother London is the brand’s biggest marketing campaign in its 24-year history and will include TV, print and out of home advertising. It […]
Highland Spring, one of the UK’s leading bottled water brand, has invested £1.6m in a new integrated marketing and sponsorship campaign designed to help families get active and enjoy tennis. Building on the brand’s ‘Full of the Joys’ positioning and its role as the official bottled water of the Lawn Tennis Association (LTA), the Highland […]
A year into its UK launch, taste expert Santa Maria is promising consumers that its extensive range of Mexican products will taste better than leading competition, if consumers don’t agree they will get their ‘money back’. The move is part of a new £1m, fully integrated ‘Taste Guarantee’ campaign. The first of its kind within […]
There’s a lot of talk around Climate Change and whilst awareness is increasing, Australians still only rank it as fifth on their list of overall concerns (according to recent polls). So GPY&R Brisbane teamed up with Earth Hour to get support from beer drinkers. Climate Change means more droughts, which will impact beer’s main ingredients […]
After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light has named Catalina Island, California as the next destination for an epic weekend of unexpected fun: Whatever, USA. Bud Light’s Whatever, USA town search committee scouted the country’s hottest cities known for being #UpForWhatever, selecting Catalina Island due to its […]
Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving brand awareness and engagement in the UK. Created by Fold7, the activity will feature the world’s first billboard that allows consumers to help themselves to a pint of beer. Embedded with a Carlsberg Font and stack of glasses, the creative […]
As part of its ‘Welcome to M’ campaign, McDonald’s Canada pulled a delightful stunt to bring unsuspecting strangers together when they least expected it. It created a special bench in a shopping mall that gave out surprises when two people sat on it. A screen behind would flash “Welcome to McDonald’s” while playing a jingle, […]