Maison M. Chapoutier announced that the 2013 Single-Vineyard Selections (Sélections Parcellaires) are officially offered for sale “en Primeur”. With their success since the 90s, the Chapoutier Primeurs have now become a unique opportunity to acquire Single-Vineyard Selections such as Le Pavillon, L’Ermite, Le Méal and De l’Orée in Ermitage or La Mordorée in Côte-Rôtie. These […]
PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]
Wendy’s believes every child deserves a family – especially the more than 134,000 children waiting in foster care. That’s why Wendy’s is launching its first-ever national fully integrated cause marketing campaign to raise awareness for foster care adoption to help children find families and to highlight Wendy’s long-term commitment to the issue. The year-long marketing […]
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, announced plans to introduce a special donut at select participating Dunkin’ Donuts restaurants in July to celebrate the brand’s partnership with Liverpool Football Club (LFC). For the honor of naming this new treat, Dunkin’ Donuts is kicking it over to its fans via social […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]
For wing-loving basketball fans who think bellying up to a sports bar or picking up from a wing restaurant is the only way to get their hands on quality chicken wings during this year’s men’s basketball tournament, life just got a lot saucier. Pizza Hut announced that its WingStreet concept has been rolled out nationally, […]
The No Kid Hungry campaign challenged America’s leaders to connect 1 million more low-income children in this nation to school breakfast over the next two years. Currently, just over half of our nation’s kids who need a free or reduced-price breakfast are getting one. “Eating a healthy breakfast dramatically changes kids’ lives,” said Academy Award-winning […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]
England and Liverpool striker Daniel Sturridge proudly welcomed the FIFA World Cup Trophy to London on March 14, as the world’s largest FIFA World Cup Trophy Tour by Coca‑Cola rolled into Great Britain. Sturridge, who is in top form for both club and country as he heads towards his first FIFA World Cup, came face-to-face […]