A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a year-long […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps […]
This summer, Bud Light is bringing back “Whatever, USA,” a three-day celebration that the company says gives beer drinkers who are up for whatever the chance to experience the “weekend of a lifetime.” Following their “House of Whatever” at Super Bowl XLIX in Phoenix earlier this year, the brand plans to keep the fun going […]
As an ambassador of happiness, soft drink brand Coca-Cola has launched a fun campaign with emoji URLs. With every joyful emoji tagged to a ‘.ws’ suffix, accessing the URLs on a mobile web browser leads users to a specially created website where they can register their very own emoji web addresses. DDB Puerto Rico commented: […]
Boston Pizza unveiled new brand positioning that reinforces its commitment to providing the perfect guest experience, and identifies it as the destination for Canadians with a connection to sports. Featuring the tagline ‘We’ll Make You A Fan.’, the integrated campaign begins Saturday, February 21 with a 30-second brand essence spot to introduce the new positioning. […]
The 2015 Academy Awards, hollywood’s biggest night is usually filled with a lot of pomp and circumstance, red carpets, long dresses and acceptance speeches. But last year, an unexpected star took center stage, equally pleasing both the winners and the runners up. That star? Pizza. A Hollywood first, pizza was dished out to some lucky […]
Nutella hazelnut spread celebrated International Pancake Tuesday with a party for its fans in New York City. Ferrero U.S.A., Inc., the makers of Nutella, teamed-up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the Cronut, to create a special limited edition Nutella Pancake Cone especially made for […]
Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]
Pizza Hut Australia has recently launched a special range of items as part of a Valentine’s Day promotion. The chain produced 35 sets of nail polish, inspired by their pizza creations—the set of eight yummy nail polishes include colors like “Meat Me After Midnight”, “Sparkling Supreme”, and “Poppin Pepperoni”. Pizza Hut Australia head of marketing […]