Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience with a fun pick-a-path comedy adventure, created by a roster of YouTube stars. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, working […]
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and National Association for Stock Car Auto Racing, Inc. (NASCAR), further anchoring its presence in the sport. The new agreement with JGR will extend the winning partnership that has brought the No. 18 M&M’s Toyota to victory lane 20 times since […]
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run their biggest-ever on-pack promotion, created by Initials and featured on 21 million packs. The nationwide ‘Win Nothing but Fun Every Day’ campaign runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a […]
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm room or backpack for school, it’s time to get outside and savor the rest of summer. Maximize the remaining sunshine with Bear Naked Granola’s Real Nut Energy Bars in four delicious flavors – Peanut Butter, Chocolate Chip Peanut Butter, Maple […]
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the country. The initiative, led by Space, has been designed to drive visibility, rate of sale and encourage brand reappraisal with its target 30-35 year old male audience. The Sol ‘Independent Spirit’ campaign is an evolution of last year’s instant win […]
Research released reveals that Great Britain is the most likely nation in Europe to opt for an abbreviation of our names or a nickname. Women are more likely to shorten their name (27%) whilst men prefer to opt for a nickname (15%, compared to 4% of women). According to the findings, commissioned by Coca‑Cola as […]
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in turn give his friends a gift they definitely won’t forget. Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. This year involves an ambitious project in “The Bar That Jack […]
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]
Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of the Irish stout in North America fell 6 percent in the 12 months ended June 30, reported Guinness maker Diageo, following a 2 percent decline a year earlier. Among other efforts to revive Guinness sales—including the “Made of More” ad campaign—Diageo is introducing […]
As The Great British Bake Off begins another series, many amateur bakers across the nation will be donning their aprons in anticipation. However new research from Mintel reveals that the number of Brits baking in the home is falling. Whilst over five in six (85%) UK adults baked at home in 2013, this figure has […]