The International Food and Beverage Creative Excellence Awards are delighted to announce that Kit Kat has been named the 2014 Brand of The Year, bagging a total of 4 nominations across the various categories. The chocolate brand was awarded for having multiple projects recognised in different media categories. “Kit Kat’s ideas were innovative and exciting […]
Stella Artois, the premium Belgian beer brand, launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail of their preparation and delivery, just like the care that goes into Stella Artois. Dubbed World’s […]
Gatorade announced the launch of “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to unreal performance on the pitch. Winners of “Unreal Around the World” will receive a once-in-a-lifetime global football experience at some of the world’s most iconic clubs, including FC Barcelona, AC Milan, […]
The skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. The project, conceptualized by Ogilvy & Mather Singapore (O&M) for Coca-Cola Singapore and supported by non-profit organization Singapore Kindness Movement (SKM), delivered thousands of cans of […]
New York Mets superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina, one of the nation’s best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water. In conjunction with Partnership for a Healthier America’s (PHA) Drink Up initiative, Aquafina’s national “Pledge. […]
Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
McAlister’s Deli, a leading fast casual restaurant in the US, announced its #ShowUsYourSip contest in which one fan will win free McAlister’s Famous Sweet Tea for 25 years. “Everyone has their own way of enjoying McAlister’s Famous Sweet Tea, delicious flavored teas and our lemonades. So whether it’s a sip, chug or gulp, we want […]
Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through a shopper campaign focused on trial and awareness of Foster’s Radler and the launch of two […]
No, it’s not a red herring – Staal Smokehouse really is sending kippers in the mail! The award-winning East Yorkshire smokery has revived the historic practice of posting a fishy supper so its customers can taste some of Britain’s best. Its new Oak and Apple Wood Smoked Kippers are carefully cured in Justin Staal’s bespoke […]