Popular Italian chef, TV personality and entrepreneur, Gino D’Acampo, has announced that all coffees served in ‘My Pasta Bar’ outlets will cost just one pound, in a move that throws the gauntlet to high street coffee chains who are charging considerably more for comparative drinks. “In Italy, we don’t believe that great coffee should be […]
Football colour commentary just got a lot more colorful. With millions of fans expected to use social media as a “second screen” to enhance their Super Bowl XLVIII viewing experience, Mars Chocolate North America announced an innovative plan to deliver fun, real-time social content to fans during the game featuring three-time Super Bowl MVP Joe […]
http://www.youtube.com/watch?v=MC_35SsHANM Jim Beam and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. Make History […]
Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars, announced additional activations taking place in New York to get consumers hyped for Halftime and Super Bowl XLVIII during the week leading up to The Big Game. As the official soft drink partner of the NFL for […]
Chipotle Mexican Grill announced plans to launch “Farmed and Dangerous,” a Chipotle original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for its unique work in film and television, the initial four-episode season will be presented weekly on Hulu and Hulu Plus […]
Many people have decided to express their anger at Coca-Cola’s sponsorship of the 2014 Winter Olympics, taking to the Share A Coke website to vandalize the blank labels that it generates. Orginally created to enable people to share their personalized can of virtual Coke online, the website has become an avenue for political protest. The […]
Amid record-low temperatures nationwide and chatter about the weather conditions in the northeast over the next two weeks, Coors Light not only is welcoming the cold, it’s embracing the “Super Cold” with a week-long Facebook giveaway and a series of exciting events. The beer that delivers “refreshment as cold as the Rockies” to legal-drinking-age consumers […]
http://www.youtube.com/watch?v=sIp-jcuO-kU On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light […]
https://www.youtube.com/watch?v=Aw9pSiSXWro For dads looking to connect with their daughters, it might be as easy as a game of catch or an afternoon on the ski slopes. A new Kellogg’s Frosted Flakes survey reveals that sports are a primary way for dads to bond with their daughters. As the Sochi 2014 Olympic Winter Games approach, Frosted […]
Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]