Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009. Beer specialities ‘made in Bavaria’ “Latin America is an important future market for us. The strong sales figures underscore the positive reputation of German quality products […]
According to Snack Foods 2013, a new Market Update from business intelligence company Key Note, the snack foods industry grew by 8.3% in 2012. This was due to growing demand for premium products and the introduction of new flavours by manufacturers. Not only are snacks popular, but they are convenient and suitable for consumers’ day-to-day […]
Happy Anniversary, Martini! Bacardi Limited is marking the 150th anniversary of its world-famous Martini brand, and with it, a century and a half of an unrivaled heritage that has made Martini the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. Martini […]
As part of the campaign to promote its new gourmet-inspired Cantina Bell menu, Taco Bell has released a line of print ads featuring creative QR-codes made from avocados and lemons. The ads—created by ad agency Draftfcb OC and photographer Anabelle Breakey—were captured “in their entirety as a single image with minimal retouching” and, when scanned, […]
Subway restaurants, the world’s largest restaurant chain, and Lionsgate, a leading global entertainment company, announced that Subway will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide […]
Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites—soft pretzel, bacon and cheeseburger—and the marketing campaign celebrates the fans who love them. When Wendy’s tested the Pretzel Bacon Cheeseburger in three markets earlier this […]
JWT Singapore helped Pizza Hut morph into pasta restaurant, renaming its City Square Mall outlet as “Pasta Hut” for a five-day period. The stunt was designed to demonstrate Pizza Hut’s commitment to bring quality, affordable pasta dishes to a wide range of customers and get Singaporeans excited about their new line of pasta dishes, which were […]
After redesigning its logo last year, pizza chain Domino’s found itself with a lot of outdated merchandise that featured the old logo. Instead of discarding them, Domino’s—with the help of ad agency CP+B—decided to give them a second life in an online program called ‘Second Hand Logo’. 10 artists were commissioned to create new items […]
The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]