Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev. Drinks maker unveils first UK online store in time for key Christmas trading period. The Sipstor, dubbed an online “drinks boutique” by […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie “Anchorman 2: The Legend Continue,” Ben & Jerry’s ice cream has unveiled a dessert themed around Will Ferrell’s titular character’s drink of choice. The limited-edition Ron Burgundy’s Scotchy Scotch Scotch is devoid of actual alcohol, but is is a mix of […]
This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to celebrate the launch of the new Spicy Chicken McBites, part of the Little Tasters menu. The game is a viral, fun and sharable adventure starring the Spicy Chicken McBites. Played from a chase-camera, third-person perspective, the game runs endlessly allowing […]
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]
The boyfriend of singer Adele has lost a challenge against Pepsi subsidiary South Beach Beverage Company after arguing that the name of the soft drink giant’s SoBe Lifewater was too similar to his Life bottled water product. Simon Konecki, who has a one-year-old son with Adele, had launched proceedings against South Beach, arguing that the […]
To get people to sample Anthon Berg’s chocolate, the creatives at Robert/Boisen & Like-minded, Copenhagen have set up a booth at the Copenhagen Airport. Passengers would scan their boarding pass at a machine, and it would then use data from SeatGuru to determine if the passenger had one of the best or lousiest seats on […]
Tesco is cutting the buy-one-get-one-free (bogof) promotions on its bagged salads after finding that 68% of them end up being wasted by consumers. The supermarket said the move is a first in response to its own research into food waste, which tracked 25 of its bestselling products to better understand where food waste occurs from […]
Pizza Hut is bringing its analytics and mobile platforms closer together to hone its Customer relationship management (CRM) strategy and drive online sales through personalised offers. The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its […]