Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
Each year, Nespresso creates eagerly anticipated Limited Edition coffees to continually surprise and delight as well as deliver new sensory pleasures to some of the world’s most discerning coffee lovers. This year Nespresso is launching Tribute to Milano and Tribute to Palermo, which honour the diversity and richness of Italian coffee culture and are inspired […]
To celebrate the one-year anniversary of the innovative VertuoLine system, Nespresso, the worldwide pioneer and reference in premium single-serve coffee, introduces Caramelizio – the first large-cup coffee addition to the VertuoLine Grands Crus range. Caramelizio joins two of the most popular coffee flavours, Vanilla and Hazelnut, in the Nespresso permanent range of VertuoLine Grands Crus. […]
Nespresso is launching a new large-cup coffee system in the US and Canada, aiming to secure a major segment of a market worth some $5bn each year in the US alone. The new VertuoLine system, the result of almost a decade of research, has been designed to meet the tastes and preferences of the North […]
De’Longhi, one of the world leaders in espresso machines, and Nespresso, the pioneer and reference for highest-quality portioned premium espresso, is expanding the Lattissima range of stylish espresso machines with the introduction of the new Lattissima Pro. The Lattissima range has experienced tremendous success in the past two years thanks to the ultimate combination of […]
http://www.youtube.com/watch?v=wQ_uGS_hD-k&feature=youtu.be Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube. “This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the […]
To meet overwhelming customer demand, HiLine Coffee Company has launched seven new espresso blends that capture the richness and diversity of New York’s coffee culture in convenient Nespresso compatible capsules. Named after New York City neighborhoods that host some of the best cafes in the world, HiLine Coffee’s new blends provide a range of intensity […]
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]
Mondelez International, the world’s second largest coffee company, will expand its global coffee footprint, entering the Dutch and Australian markets through the Carte Noire and Velours Noir brands. In addition, the company will further expand its new Nespresso-compatible espresso capsule offering to Spain. In the Netherlands, Mondelez International will launch a full range of coffee […]