Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]
Serious coffee drinkers don’t have to spend a fortune to brew a good cup of Joe at home. In Consumer Reports‘ latest tests of nearly 100 coffeemakers, models from Cuisinart and Mr. Coffee delivered convenience and optimal brewing that count. Consumer Reports evaluated seven types of coffeemakers including conventional drip machines, brew-and-dispense models and pod […]
Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]
The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]
http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]
Costa, one of UK’s favourite coffee shop, announced that it will be opening a new store within Heathrow’s Terminal 2: The Queens Terminal in June, 2014. With an investment of close to £1 million, the 3,000 sq ft store located in international departures will be a unique store design in the Costa estate. With coffee […]
Tea Forte, the global luxury tea company, announced the launch of their innovative line of Noir pan-roasted black teas. Carefully crafted using select leaves from the famed Jamguri tea garden in the Assam highlands in Northern India, Noir tea offers a robust concentrated character to delight even the coffee purist. “While tea is the second most consumed […]
Starbucks may be readying a large-scale rollout of carbonated drinks, Advertising reports, citing a recent trademark filing by the coffee giant for the term “Fizzio.” The filing coincides with Starbucks’ recent testing of a line of carbonated drinks in Atlanta and Austin, and “fueled speculation,” Advertising Age wrote, that the company is “about to make […]