Bell Tea & Coffee Company appointed Whybin\TBWA New Zealand as its new creative and strategic agency for its stable of Bell Tea brands following a competitive pitch. Whybin\TBWA New Zealand will be responsible for the whole of the Bell branded tea portfolio, which includes Bell Original as well as Kenya Bold, Finest Ceylon, and Zesty […]
Kids across the nation are rejoicing now that school is out for the summer, but this recess means kids and their parents must adjust to a new routine of longer days, later wake-up times and less structure during the day. More than half of parents (52%) find it challenging to keep their kids on a […]
Now, it seems that you can literally have your bacon and drink it too. Boca Java, a gourmet company that specializes in direct trade premium coffee, has created the “Maple Bacon Morning” blend that combines what is arguably two of the best things in the world. Consisting of 100% specialty grade Arabica coffee, this bacon-flavored […]
Gaming fans in the U.S. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history. This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos will give fans the opportunity to get their hands on thousands of Xbox […]
New research from Tetra Pak, the world’s leading food processing and packaging company, forecasts that flavored milk consumption will grow at more than double the rate of white milk globally between 2012 and 2015. Consumers are increasingly turning to tasty, nutritious and conveniently packaged flavored milk as an alternative to other beverages, creating opportunities for […]
Takeya presents the Flash Chill Iced Tea Maker, which allows consumers to easily create handcrafted, artisan iced tea beverages right at home and serve and store all in one unit. The Iced Tea Maker freshly brews hot tea in minutes and flash chills it in just 30 seconds. Airtight, the Iced Tea Maker locks in […]
AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. Soda Shaq, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam. Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories […]
Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
PB Creative has designed the branding and packaging for new milk drink Wing-Co, featuring a mustachioed ‘wingman’ character. The consultancy was appointed by Wing-Co parent brand Arla at the end of last year following a recommendation from a previous client. It developed the name, tone of voice and visual identity for Wing-Co, a high-protein drink […]
Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]