Takeya presents the Flash Chill Iced Tea Maker, which allows consumers to easily create handcrafted, artisan iced tea beverages right at home and serve and store all in one unit. The Iced Tea Maker freshly brews hot tea in minutes and flash chills it in just 30 seconds. Airtight, the Iced Tea Maker locks in […]
AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. Soda Shaq, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam. Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories […]
Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
PB Creative has designed the branding and packaging for new milk drink Wing-Co, featuring a mustachioed ‘wingman’ character. The consultancy was appointed by Wing-Co parent brand Arla at the end of last year following a recommendation from a previous client. It developed the name, tone of voice and visual identity for Wing-Co, a high-protein drink […]
Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]
If sharing fluids strikes you as icky, Coca-Cola’s shareable can may be just the thing. A simple twist and the 330-millilitre can splits in half, one for you and one for a friend. Ideally, you should only do this with one buddy, as the can doesn’t multiply any further. The idea of this shareable can […]
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
evian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app. The new Baby & Me application from evian allows the user to meet their inner baby!! evian’s “Baby” campaign released its latest viral video, “Baby & […]
Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]