Coca-Cola Tackles Obesity In New Campaign

Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]

The Coca-Cola Polar Bear Family Is Back For The New Year

The Coca-Cola Polar Bear Family Is Back For The New Year

  Coca‑Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter. The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second TVC, […]

Final Judging Panel Announced For 2012 Costa Book Of The Year

Costa Coffee

Writer, journalist and broadcaster, Jenni Murray DBE, will chair the final judging panel which selects the overall winner of the prestigious 2012 Costa Book of the Year, it was announced today. The Costa Book Awards recognise the most enjoyable books of the last year by writers based in the UK and Ireland. Dame Jenni Murray […]

Two leaves tea company wins first place for Jasmine Petal tea sachet

at 2012 North American Tea Championship’s Packaged Single Service Class competition  Two leaves tea company continues its tradition of producing award-winning tea, recently being awarded first place for its Jasmine Petal tea at the North American Tea Championship in the Jasmine Scented Green Tea category of the 2012 Packaged Single-Service Class. “Jasmine Petal has always been […]

Glacéau Vitaminwater Relaunches This Winter

Glacéau Vitaminwater Relaunches This Winter

Glacéau vitaminwater, the original, great tasting drink from New York, has announced a fresh new look to its packaging and reformulations to its ranges. All eight variants will now contain a stevia-based sweetener meaning a reduction of 30% in sugar levels and 30 fewer calories per bottle. Apart from the introduction of stevia, each variant […]

Coca Cola Designated Driver Campaign Calls For A Safe And Happy Christmas

Coca Cola Designated Driver Campaign Calls For A Safe And Happy Christmas

Rewarding responsible drivers with free drinks over the festive period! The popular Designated Driver campaign from Coca‑Cola Great Britain is back, helping reward responsible drivers with free drinks during the festive period. Now in its fifth successful year, the initiative offers consumers a buy-one-get-one free across Coca‑Cola, Diet Coke and Coke Zero during the festive period. This will be supported […]

Asia’s Largest Coffee Festival ‘The 11th Seoul International Cafe Show 2012’ Kicks Off With High Expectations!

Asia’s largest Coffee Trade Show, ‘The 11th Seoul International Cafe Show 2012’ (hereafter referred to as Seoul Cafe Show 2012) will be held on November 22-25, on the third floor, C,D,E Hall at COEX, KOREA. ‘Seoul Cafe Show’ is Asia’s largest Coffee Trade Show which is held to promote the Coffee industry and invigorate Coffee […]

PepsiCo Names Alan Hoffman Senior Vice President, Global Public Policy and Government Affairs

PepsiCo, Inc. today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of Staff to the Vice President of the United States […]

Coca-Cola Begins the Christmas Countdown

Coca-Cola Begins the Christmas Countdown

Coca­‐Cola Great Britain is announcing its latest Christmas campaign to help spread festive cheer and happiness to consumers across the UK. The seasonal favourite ‘Holidays are Coming’ TVC will form part of an integrated marketing campaign, with Twitter and Facebook helping to build anticipation as the unofficial countdown to Christmas begins. Before the famous ‘Holidays […]

Tata Starbucks Limited Readies for India Market Entry by End of October

Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, today confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012. The store will also be the first Starbucks location to feature espresso sourced and roasted locally […]

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