ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Athletes no longer ask whether beetroot juice improves sporting performance – they just want to know how much to drink, and when. A new study – aimed at helping sportsmen and women including footballers, rugby, tennis and hockey players, cyclists and marathon runners – has the answers. The University of Exeter’s Sport and Health Sciences […]
The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]
With summertime just around the corner, Pepsi and Mountain Dew are excited to announce “Iconic Summer,” giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never before […]
Manzanita Sol unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. To bring the campaign to life, Manzanita […]
Diet Coke teamed up with Ogilvy & Mather Paris to create a vending machine that shows off its “fit and elegant” soda bottles. Called the ‘Slender Vender’, the elegant-looking vending machine is said to be the thinnest vending machine in the world. Diet Coke’s Slender Vender was inspired by its sleek aluminium bottles and looks […]
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3. The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana […]
Caribou Coffee Company a brand committed to offering its fans premium food and drink experiences, announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black […]
Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, evolves even further into the booming single-serve market with the addition of single cup coffee. The brand this week unveiled customized UpShot Solution equipment at its state-of-the-art coffee roasting facility in Cherry Hill, N.J. and is now equipped to […]