‘Coca-Cola De Gustibus’ is the new communication platform, aired Saturday February 4th, to promote the habit of pairing Italians’ favourite food with a Coca-Cola. The creative idea by McCann Italy, draws from two fundamental truths: on one side the incredible variety of dishes in Italian cooking tradition, that often pushes people to discuss and debate […]
The projects* and Frucor Suntory have unveiled the first brand campaign to relaunch the iconic Australian sports drink Mizone. The brand’s hypotonic formulation has proven faster hydration+ and one third less sugar making it a “better for you” option for those craving a lower sugar sports drink. In a fitness landscape dominated by polished […]
The new Twinings campaign created by Saatchi & Saatchi Italy to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018. While in Italy Twinings is a recognised leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, […]
Pepsi unveiled its TV advertisement that will air during Super Bowl LII on February 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture. The spot is narrated by Jimmy Fallon, and as previously announced, includes a new take on the famous 1992 Pepsi […]
No #FanFeat, o poder está em suas mãos. É você que decide quem serão os 3 artistas que vão brilhar no hit do ano. Compre a Coca-Cola do seu artista preferido e vote em coca-cola.fm. Link na bio. A post shared by Coca-Cola Brasil (@cocacola_br) on Jan 15, 2018 at 11:46am PST Coca-Cola, in partnership […]
Coca-Cola returns to America’s biggest advertising stage for the 12th consecutive year on Sunday, February 4, with the national broadcast debut of a new 60-second spot titled, ‘The Wonder of Us.’ The ad is the first in a series of national television spots that will air this year to bring to life the brand’s […]
BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]
evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]
Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]