Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]
American Football team The Washington Redskins and PepsiCo announced a long-term partnership making the Food and Beverage giant the official and exclusive non-alcoholic beverage and snack provider for the team and FedEx Field. This new agreement builds on current partnerships the Redskins have with PepsiCo’s Frito-Lay and Gatorade brands, and now enables the team to […]
Weetabix on the Go, the number one breakfast drink in the UK is set to fuel thousands of festival goers in the summer on 2017. As an official partner of Live Nation, one of the world’s leading live entertainment company, Weetabix On The Go will be heading to three of this Summer’s biggest music festivals; […]
Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]
Sparkling water brand SodaStream, has launched its new environmental global campaign – “The Homo-schlepiens” – featuring The Big Bang Theory’s Mayim Bialik and Kristian Nairn from Game of Thrones. Set in the future, “The Homo-schlepiens” sees Mayim as an anthropologist, recalling her first encounter with a Homo-schlepien played by Kristian. The story moves backwards and forwards in time to reflect […]
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past. Going way beyond a colourful touchscreen, Coca-Cola harbours visions of infusing the humourless lumps of metal, electronics and glass with a personality – […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Tipplesworth has launched three premium cocktail mixers that make it easy for anyone to mix up a delicious and fuss-free cocktail. Created by Tipplesworth Founder, Frankie Snobel, also known as ‘Lady Tipplesworth’, these handcrafted and all natural non-alcoholic mixers are being launched exclusively at Selfridges London, at the Tipplesworth pop-up experience in the Foodhall. The […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]