Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement. The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather […]
For the past three months, the US has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of the Mountain Dew Nation have cast their votes for either Mtn Dew Baja Blast or Mtn Dew Pitch Black, two specialty flavours that developed cult followings over the years, and after months of […]
Innocent Drinks is preparing to launch a new brand positioning in 2017, one that it hopes will help it to reconnect with a younger audience and build a “consistent creative platform” that will see it push out more creative-led comms. The juice and smoothie brand wants to place more focus on the products that it […]
A special delivery went from TE-A-ME Teas in Kolkata, India, all the way to Trump Tower, New York, on July 13. New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message is simple: Donald Trump, it’s never too late to cleanse yourself. Even as […]
From hieroglyphics to pictograms, conversations have certainly evolved – yet throughout history, non-verbal communication has continued to transcend borders, connect cultures and speak volumes, without ever uttering a word. Today, communication around the world has been emojified with the whimsical, emotion brimming and visually surprising rotund digital images moving beyond just the keyboard. In celebration […]
WOW Design India has partnered with Dabur for the brand creation and packaging design for its new fruit fizzy drink, Real VOLO. It all started after Prime Minister, Narendra Modi urged cola companies to add fruit juice to their fizzy drinks. The current rules stipulate that a minimum 10% fruit juice or pulp (5% in […]
North America to Feature Elite Olympic Hopefuls Including Alex Morgan and Nathan Adrian As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year […]
Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]
Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for Zico Coconut Water, titled “Whispers” starring Jessica Alba. Continuing Zico’s recent rebranding as a 100% one-ingredient coconut water, the minute-long ad shows off images of some of Alba’s greatest successes. Alba is displayed as bold, […]