Luxury Tea Brand Newby Teas Unveils Limited-Edition Festive Caddy for Chinese New Year

Luxury Tea Brand Newby Teas Unveils Limited-Edition Festive Caddy for Chinese New Year

This Chinese New Year, discerning tea drinkers will be able to celebrate the advent of the Year of the Rooster with Newby’s beautifully-designed Festive Tea Caddy, containing a limited edition, irresistible blend of Newby’s award-winning Assam tea and the finest almonds. Providing the perfect way to add flavour to a jubilant Chinese New Year, the […]

Glaceau Smartwater Unveils New Campaign in Australia

Glaceau Smartwater Unveils New Campaign in Australia

Coca-Cola South Pacific has announced details of Glaceau smartwater’s major new Australian summer campaign, fronted by global superstar Jennifer Aniston who has been brought on board as brand ambassador. The campaign was originally created by Circus Maximus, New York localised for Australia via McCann Sydney. Off the back of huge global success in the US […]

REAL Wholesome Blend Enlists Small-Town Taste Testers For New Campaign

REAL Wholesome Blend Enlists Small-Town Taste Testers For New Campaign

The Royals headed to far-north New South Wales to find out what real honest people had to say about REAL Wholesome Blend in the agency’s first campaign for the premium fruit juice brand. From the genuine responses of Carinda locals, viewers learn that REAL Wholesome Blend tastes nothing like beer, but one of the flavour […]

McDowell’s No.1 and DDB Mudra Group Celebrate the Bond of Bringing Friends Together

McDowell’s No.1 and DDB Mudra Group Celebrate the Bond of Bringing Friends Together

McDowell’s No.1 Soda by United Spirits Limited has launched the ‘Yaaron Se Bane Hum’ (made by our friends) campaign, which is an evolution of its iconic ‘No.1 Yaari’ (No.1 Friendship) campaign and represents a new perspective on celebrating the bonds of brotherhood and bringing friends together. This is a soul stirring campaign showcasing the integral […]

Coca-Cola Celebrates ‘Unsung Heroes’ in New Holiday Campaign

Coca-Cola Celebrates ‘Unsung Heroes’ in New Holiday Campaign

Since the 1930s, Coca-Cola has been synonymous with the holiday season. From heartwarming ads and special-edition packaging to the Coca-Cola Holiday Caravan stops that bring holiday happiness to communities across America, Coke and the holidays go hand-in-hand. To embrace and celebrate the spirit of the season in 2016, Coca-Cola is shining a light on “unsung […]

Coca-Cola Eyes Social Media Friendly Selfie Bottle

Coca-Cola Eyes Social Media Friendly Selfie Bottle

Coca-Cola has set its sights on winning over social media users after unveiling a custom built ‘selfie bottle’ which will take your pic whilst glugging down the fizzy drink. Devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat, Facebook and Instagram. […]

Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf

Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point […]

Lipton Launches #BeAMaker Vertical Video Campaign

Lipton Launches #BeAMaker Vertical Video Campaign

Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]

McDonald’s Uses Eye-Catching Typographic Ads To Promote Its Coffee

McDonald’s Uses Eye-Catching Typographic Ads To Promote Its Coffee

Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you. That seems to be the message that the fast food chain is trying to convey in the following ads, which were designed by Leo Burnett Dubai. Made only with typography elements, the ads also feature the chain’s signature colours […]

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