Coca-Cola assembled two Marvel superheroes for its Super Bowl ad on February 7 in a bid to push its new Coke Mini cans. The 60-second ad featured the latest Marvel character to receive the film treatment in Ant-Man, voiced by Paul Rudd, facing off against Hulk in a cross city chase. The ad revolves around […]
Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California’s Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game. Returning for the 14th consecutive year as the official soft drink partner of the […]
Coca-Cola is partnering with Marvel for a Super Bowl spot, as confirmed by Adweek. The company has sent out red boxes of mini coke cans featuring minimalist illustrations of the Avengers, including favourites like Black Widow, Captain America and Iron Man. Interestingly, their eyes are formed by silhouettes of their associated icons—for example, Captain America’s […]
Filed under, “I can’t believe I’m watching this, but I can’t take my eyes off of it,” Mountain Dew is back in the Super Bowl ad mix with a :30 spot, created by BBDO New York. Promoting Mtn Dew Kickstart flavours, and the three key product attributes (Dew, juice, caffeine), the main character is a […]
Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
In September 2015, Welbourn O’Brien (WO) won a competitive pitch to handle the Australian launch of the new range of premium classic mixers and heritage brand Bickford and Sons – a sub-brand of the iconic South Australian brand Bickford’s famous for its lime-juice cordial. Leveraging the authenticity and tradition of the South Australian company which began […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavours for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is […]
AB InBev UK has launched Beck’s Blue Lemon – a great tasting alcohol-free beer brewed to give consumers the same crisp, fresh taste of Beck’s Blue, but with an added twist of lemon. The launch follows the announcement of AB InBev’s Global Smart Drinking Goals, with the leading brewer committing to ensure that at least […]
Pepsi announces its plans to launch Kola House, the first experimental kola bar, restaurant, lounge and event space to open in the U.S. market. This first-of-its-kind hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City’s Meatpacking District. To launch the Flagship location, Pepsi partnered with […]
Belvoir Fruit Farms has added two new ‘Light’ varieties to their range; zingy Raspberry Lemonade Light and fragrant Elderflower & Rose Pressé Light, join the popular Elderflower Pressé Light on supermarket shelves from the end of January. The ‘Light’ range contains 30 per cent less sugar than the original versions of the drinks. People still […]