Pepsi announces its plans to launch Kola House, the first experimental kola bar, restaurant, lounge and event space to open in the U.S. market. This first-of-its-kind hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City’s Meatpacking District. To launch the Flagship location, Pepsi partnered with […]
Belvoir Fruit Farms has added two new ‘Light’ varieties to their range; zingy Raspberry Lemonade Light and fragrant Elderflower & Rose Pressé Light, join the popular Elderflower Pressé Light on supermarket shelves from the end of January. The ‘Light’ range contains 30 per cent less sugar than the original versions of the drinks. People still […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]
Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at more than 7,500 […]
Every can of Mtn Dew Kickstart fuses three awesome things – an energizing blast of Dew with real fruit juice and a kick of caffeine – and the brand introduced four new bold flavours to the lineup – Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. “Since the brand’s introduction in 2013, Mtn Dew Kickstart has […]
McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the ‘world’s best mum’ at her best. With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that’s not too strong and never weak, it’s something she […]
Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee. From January 18 staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea. Pret has branded the initiative […]
PepsiCo promotes its special Chinese New Year ‘Bring Happiness Home’ limited edition commemorative Pepsi Can, ahead of Chinese New Year on 8 February. Created by Civilization Shanghai, the ad tells the story of a young boy following in his family’s footsteps. Following four generations of ‘The Zhangs’, who have each played the role of the […]
The world’s top-ranked golfer will tee off with Coca-Cola this season. Jordan Spieth – who became the face of professional golf in 2015 by winning The Masters and The U.S. Open Championship, and clinching the PGA TOUR’s 2015 FedEx Cup at the Tour Championship by Coca-Cola – has signed a multi-year partnership agreement with Coca-Cola […]
Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]