May 28 saw the design and marketing industry come together to celebrate the winners of The 17th FAB Awards, the only competition to focus solely on the creativity of food and beverage brands around the globe. New studio on the block, Horse, was awarded a FAB and a FABulous Award for their Nongfu Spring mineral […]
In a year where Coca-Cola is celebrating the centennial of its iconic Contour Bottle, the brand highlights another iconic aspect of it’s own: the familiar sound of a freshly poured Coke over ice – using the perfection of Dolby sound to do it justice. This historic partnership, with the collaboration of J.Walter Thompson (JWT) Brazil, […]
Pepsi is bringing excitement to its cola options with the launch of Pepsi Limon, a new flavoured cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavour of Pepsi with a hint of real lime juice resulting in a […]
As part of its mission to refresh the world and inspire moments of optimism and happiness, Coca-Cola presents a campaign to raise awareness of prejudices and invite people to take an extra second in order to be able to overcome them. With the aim of spreading a message of optimism in the societies where it […]
In a first-of-its-kind, Pepsi is creating and producing a short film that will include footage from UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. As part of […]
Since 1972, Snapple has been made with the best stuff on Earth, winning the hearts and taste buds of consumers through its wide variety of refreshing and unique flavors. Born in Brooklyn, the brand has won a special place in the hearts of New Yorkers, and this year Snapple rallied its hometown fans to share […]
BrandOpus has partnered with the world’s leading premium tea company, Twinings, to create the Large-Leaf Discovery Collection for international markets. Created by the passion and flair of the Twinings Master Blenders, the collection consists of 14 new and unique blends designed to take tea lovers on a journey of discovery to experience new superior large-leaf […]
On 11 April in St. Laurent, Quebec, unsuspecting customers visiting a Tim Hortons outlet were treated to an unusual and eerie spectacle. A man erupted in hysterical shouts after realizing that his girlfriend was hovering inches off her chair. The prank, not the first pulled by the Canadian coffee chain, was made possible with the […]
Parenting is a complicated business. Sorting out hectic schedules, balancing careers and family, all while dealing with mounting pressure from social media for the perfect “post” can obscure the joy found in simple family interactions. In its “Doin’ Good” social campaign (#doingood), Minute Maid will remind parents of all the wonderful things – big and […]
Belvoir Fruit Farms has launched a range of fresh new sensational summer drinks which are available now: Elderflower & Rose Cordial; Mango & Peach Cordial; Mango & Peach Pressé and Summer Fruits Pressé. As with all Belvoir’s drinks, the new summer collection is hand made on the family farm using only real pressed fruit juices and […]