To celebrate basketball player Jimmy Butler’s gold medal win with TeamUSA at his first-ever Olympic Games, Kellogg’s has announced that he will be featured on gold medal edition boxes of Kellogg’s Corn Flakes. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com. “Being featured on a box of Kellogg’s cereal is an […]
Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA). The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to […]
The owner of one of the longest-held athletic records in the world, Bob Beamon, is challenging all long jump athletes to break his record this month. He’ll be waiting… and if it’s broken, Bob will buy the winner a crisp, refreshing beer: the perfect beverage to celebrate life’s great achievements and which is part of […]
Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals – Gold, Silver, and Bronze – to celebrate the event and toast with all those participating in this party. Over 1 million medal cans were produced and they can be found in areas […]
North America to Feature Elite Olympic Hopefuls Including Alex Morgan and Nathan Adrian As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year […]
Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]
Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]
Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Taylor Herring have been appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s. Taylor Herring were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team […]