Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line of premium tequilas, coinciding with Mexico’s Fiestas Patrias celebrating the country’s independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in […]
Interabang has designed the branding and packaging for Proper Beans gourmet baked beans brand, creating a crest using an image of an elephant and castle. The consultancy was approached to work on designs for the startup on the strength of its work for Brew Tea Co by Proper Beans founder Ben Mason last November. ‘We were […]
Used by the Victorians to protect their modesty and as much a part of the British seaside tradition as ‘kiss me quick’ hats and sticks of rock, the iconic beach hut provides the perfect centre-piece for Aesop’s playful pack designs for Devon-based Bristows range of Clotted Cream Fudge and Toffee. The pastel-coloured ‘sun-kissed’ packs, which […]
August sees the relaunch of the Monty Bojangles range of chocolate truffles with new packaging by Springetts Brand Design Consultants. The brief for the current range of six products was to reassess the existing brand to visually communicate a coherent brand story and engaging philosophy, establish the brand’s fame as ‘truffletiers’, create a challenger brand […]
Love has developed the new Haig Club whisky offer for Diageo, aiming to create a ‘stylish’ whisky. According to Love executive creative director Dave Palmer, the Haig Club project developed from innovation and strategic work the consultancy was carrying out for Diageo. Love has worked with Diageo on projects including the Johnnie Walker Houses in […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Last summer, Finland’s Sinebrychoff Brewery approached Taxi Studio to reboot Kurko, a range of flavoured alcoholic long drinks. Kurko is a slang word for ‘King’, which is why the logo has traditionally included a crown – but the word is also used as slang to give someone or something praise – for example, ‘that’s Kurko’ […]
Midday has created the branding for The Primal Kitchen, a new range of food based on the caveman diet. The caveman, or Paleolithic, diet is based on the diet that early humans would have eaten up to 2.6 million years ago. It suggests eating more protein and fat and less carbohydrates and salt. The initial […]
UK-based designer Hani Douaji has created an amusing concept redesign for the packaging of Trident Xtra Care, a sugar-free chewing gum that “helps protect teeth and gums in between meals and gives a whiter brighter smile.” His fun packaging features several illustrated designs that show either a pair of feminine lips or a manly moustache—when […]
French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer. The agency said,” The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative […]