Saka natural mineral water has enjoyed a substantial growth over the past few years, it has become a strong recognisable brand, positioning itself as a key player in the UK bottled water market. Not standing-still a new label has been launched and this label, effortlessly reflects the purity of Saka through its transparency. A splash […]
McCoy’s, the UK’s No.1 Ridge Cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with a highly engaging on-pack promotion and heavyweight marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the fantastic McCoy’s ‘Win Your Club’ on-pack promotion […]
Music is one of the quintessential parts of summer and, year after year, the season’s hottest artists attract #UpForWhatever festival goers to the biggest venues and concerts across the country. In an effort to turn up the volume on this summer, Bud Light announced an exclusive partnership with Mad Decent Block Party across the US […]
The new campaign “Making mountains out of Minions” was about materialising the wishes of the most important protagonists out there, the dynamic Tic Tac consumers. It was the consumers themselves who made the association between the humorous characters from “Despicable Me” and the Tic Tac shape and began hand-making their own Tic Tac Minions; planting […]
ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours. […]
The International Food and Beverage Creative Excellence Awards were recently held at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for the global Food and Beverage Industry. […]
The Coca-Cola Company unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo – Milan. PlantBottle packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials. PlantBottle packaging is Coca-Cola’s vision to develop a more responsible […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979. Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body. A significant part […]
BrandOpus has worked with MOMA, the home of the best grab-and-go breakfasts, to redesign their brand identity and packaging. The brief was to drive meaning and personality into the MOMA identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for […]