Following recent rebrands of Kingsmill and Allinson’s, Allied Bakeries, is launching a new identity for Burgen, another key brand in their portfolio. BrandOpus has worked with Allied on all three rebrands and has helped Burgen to redesign their brand and packaging across its entire range. Burgen is relatively new to the bread aisle, having only […]
Family (and friends) have been helping Boston-based snack brand UnReal strengthen their brand impact on shelf and launch a whole new website, packed with positive messaging rallying against ‘corporate candy’. UnReal was the brainchild of two brothers, Nicky and Kris after their parents told them to go and find out why they had thrown away […]
Another nut butter then, when there are already upward of 20 brands on shelf in WholeFoods and other retailers. Surely a completely crazy idea? Every category in the ‘healthier’ food and drink sector is stacked out and seemingly saturated. Where we once had information overload, we now have brand overload. Nevertheless, off the half pipe […]
Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]
Mars Incorporated owned candy brand Twix, has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. That campaign, silly as it may be, has been […]
In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]
Jameson and Pearlfisher London have collaborated with Dublin-based designer and illustrator Steve McCarthy to create the 2017 Jameson limited edition St Patrick’s Day bottle. 2017’s bottle – the 6th consecutive limited edition St Patrick’s Day bottle – is inspired by the Jameson family motto Sine Metu – or, ‘without fear’ – which has been at […]
Pulsin, the makers of healthy snacks and protein powders, will unveil their new look in April at the Natural & Organic Products Europe show to coincide with their 10-year anniversary. As part of the project The Space Creative also developed a new brand strategy. “Pulsin’s products deliver sustained, balanced energy throughout the day and contain […]
Stork have launched a new range of ready to bake cupcake mixes to help consumers who may lack the time or confidence to bake. Available in 3 flavours; classic, chocolate and lemon, the mixes are sure to excite those with a sweet tooth. Seeing an opportunity in the market to introduce a food product for […]
Vocation is a pioneering craft brewery whose bold, distinctive beers enjoy huge success in retailers, bars and restaurants UK-wide, and beyond. With their place in the craft beer market firmly established, Vocation asked Robot Food back to design their new craft lager range. Lager has been out of the spotlight for a while due to […]