Japanese whisky brand Chivas Regal Mizunara has taken a trip to Scotland’s iconic Strathisla Distillery for its new ‘Mizunara’ campaign, in a shoot produced by Edinburgh-based Service Production Company LS Productions. The campaign from Havas Worldwide sees Japanese ex-sumo star Takanohana Oyakata visit the Strathisla Distillery to meet Chivas’ Master Blender Colin Scott. As one […]
The Glenlivet reveals its latest innovation and first peated flavour in over one hundred years: The Glenlivet Nàdurra Peated Whisky Cask Finish. As with the recent release of The Glenlivet Founder’s Reserve, the iconic Speyside distillery continues to bring new flavour experiences to whisky enthusiasts, while honoring its legacy of distilling high quality Single Malt […]
Absolut announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.” The Absolut Electrik bottle is the latest continuation of Absolut Nights, […]
On the heels of the Jameson Drinking Buddies program, Jameson Irish Whisky’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whisky – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whisky combining the smoothness of Jameson Original with the […]
Jameson is hoping the launch of its newly created Wild Sloe Berry Bitters will help communicate its product origins and give fans a new way to taste its well-known flavours. The Pernod Ricard-owned Irish whisky worked with Pearlfisher to create the brand and packaging design for Wild Sloe Berry Bitters that aims to be visually […]
Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century. The Pernod Ricard owned gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of […]
It has been more than a century since Chivas Regal established itself as one of the world’s luxury whisky, and now the brand introduces a symbol of luxury for a new era – Chivas Regal The Icon. Born of craftsmanship… Icons aren’t made, they’re born. A blend of some of the rarest and oldest whiskies […]
Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an advertising campaign that will revive its seasonal competition promising to give fans the best summer ever. The campaign returns for the second year running and is pitched by the rum maker as being “even more inclusive” due to a larger […]
Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent brand identity in-store. The agency secured the work following a competitive pitch against agencies, Prophet and Attention Group. Cheil UK will lead the relationship from London and their task will […]
Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979. Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body. A significant part […]