Train travellers in northern Japan can use KitKat as train tickets as part of a pioneering scheme to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago. It is the first time a Japanese rail company has allowed chocolate bar packaging to be used as a valid […]
Heineken announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 “Friends + Family” series hosts will include: creative director and designer, Va$htie Kola (New York); Revolt Marketing executive, […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
Luxury champagne brand Moët & Chandon is inviting consumers to share snaps on Instagram throughout the summer using the hashtag #icechallenge to launch the new Moët & Chandon Ice Imperial drink. At the beginning of each month a new theme will be displayed and fans are asked to post a picture that best illustrates that […]
Budweiser, the official sponsor of the 2014 FIFA World Cup Brazil, revealed the Canadian components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cupcampaign, available to soccer fans across the country. Centered around the Rise As One thematic which honours the moments that unite soccer fans […]
For 50 years, teens have been toasting to Crazy Good mornings with Pop-Tarts toaster pastries – and this year, the brand is celebrating its birthday by announcing the return of Crazy Good Summer. The third annual concert series is bigger than ever, with the chance to score free tickets to see some of today’s hottest […]
In time for the warm summer season, Godiva Chocolatier announces, the nationwide launch in the USA, of its rich and creamy Soft Serve in three delicious flavors: Dark Chocolate, White Chocolate Vanilla Bean and Swirl. Godiva’s Soft Serve elevates this frozen treat experience by incorporating authentic, premium Belgian ingredients that will be sure to create memorable […]
Newcastle Brown Ale is seeking to bolster its Twitter followers as part of its latest ‘no bollocks’ marketing drive, by offering the next 50,000 followers $1 each for keeping tabs on the drinks brand. Devised by Droga5 the chequebook stratagem is a deliberate attempt to remove all pretense of fair play from the cut throat […]
The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept […]
As football-mania reaches fever pitch ahead of the 2014 FIFA World Cup in Brazil, Pringles has unveiled a giant lucky football boot, which has been created from 1,500 Pringles cans, after research found 50 per cent of fans have a match day superstition. In fact, Brits’ superstitions are reaching fever pitch: Half of Brits surveyed […]