Stella Artois Brings to Life View of Wimbledon Perfectionist, Rufus the Hawk

Stella Artois Brings to Life View of Wimbledon Perfectionist, Rufus the Hawk

To mark its role as the official beer of The Championships Wimbledon, Stella Artois has created the ultimate experience for tennis and beer fans alike, launching to coincide with the start of the nation’s favourite tennis tournament. Taking inspiration from its new TV commercial starring legendary character Rufus the Hawk, who skilfully protects the perfect […]

Molson Canadian & Google Team To Launch Latest Beer Fridge Promotion

Molson Canadian & Google Team To Launch Latest Beer Fridge Promotion

Molson Canadian is giving its iconic beer fridge its most Canadian makeover yet. The new beer fridge, which is featured in a recently launched television spot, and will make its public debut during the TORONTO 2015 Pan Am/Parapan Am Games in Ontario, opens once ‘I Am Canadian’ is spoken in six different languages. Using Google’s […]

Leo Burnett London Spreads Happiness in New McDonald’s Campaign

Leo Burnett London Spreads Happiness in New McDonald’s Campaign

[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds_Melon_PeterSluszka_Hornet.mp4″ width=”600″ height=”360″] Hornet created this lovable campaign for McDonald’s with good friends Leo Burnett London to introduce the restaurant’s mischievous global mascots, the Happys, to the UK. The adverts follow the playful pair of boisterous boxes during their food-fueled adventures and show how they find the fun in every Happy Meal. The campaign […]

Molson Coors Launches New Above The Line Carling Zest Media Campaign

Molson Coors Launches New Above The Line Carling Zest Media Campaign

Molson Coors, one of the UK’s biggest brewers, is launching a £500,000 media campaign for Carling Zest. The above the line (ATL) activity, which includes out of home (OOH), point-of-sale (POS) and in-store digital advertising, aims to drive brand penetration and increased rate of sale by developing a clear brand-occasionality link with the Great British […]

Perfetti van Melle Launches New Range of £1 Price-Marked Packs

Perfetti van Melle Launches New Range of £1 Price-Marked Packs

Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]

Carlsberg Unveils ‘If Carlsberg Did Haircuts’ To Promote Grooming Line

Carlsberg Unveils ‘If Carlsberg Did Haircuts’ To Promote Grooming Line

Carlsberg in association with 72andSunny Amsterdam, has released a new video called ‘If Carlsberg Did Haircuts’ promoting the brand’s range of grooming products. Following the “If Carlsberg did” series relaunching earlier this year with a £12m investment, the beer brand is trying its hand at male grooming with the new ad which rolled out across […]

McDonald’s Launches New “Create Your Taste” at New Union Square Restaurant

McDonald’s Launches New “Create Your Taste” at New Union Square Restaurant

The new era of customization at McDonald’s has landed in San Francisco’s Union Square neighborhood. In an effort to add more variety and options to its menu, McDonald’s has launched an expansion of its “Create Your Taste” concept to a new restaurant located at 441 Sutter Street.  This is the first McDonald’s restaurant in Northern […]

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