Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
Summer is the time of year to let loose with friends, make new ones and try interesting things — all you need is a little moonlight and some Dos Equis. This summer, Dos Equis encourages fans ages 21 and over to see the rise of the moon as the cue to turn casual gatherings into […]
Carlsberg in association with 72andSunny Amsterdam, has released a new video called ‘If Carlsberg Did Haircuts’ promoting the brand’s range of grooming products. Following the “If Carlsberg did” series relaunching earlier this year with a £12m investment, the beer brand is trying its hand at male grooming with the new ad which rolled out across […]
The new era of customization at McDonald’s has landed in San Francisco’s Union Square neighborhood. In an effort to add more variety and options to its menu, McDonald’s has launched an expansion of its “Create Your Taste” concept to a new restaurant located at 441 Sutter Street. This is the first McDonald’s restaurant in Northern […]
Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? That’s a key question in light of today’s launch of Carlsberg Beer Beauty, a line of men’s grooming products that includes shampoo, conditioner […]
Ontario Craft Brewers, an association of 50+ Ontario craft brewers, has launched a branded content campaign to celebrate the ‘Real People behind the Real Beer.’ This campaign coincides with the sixth edition of Ontario Craft Beer Week, a week-long, province-wide festival celebrating the craft beer industry that was launched on June 11, 2015. OCB partnered […]
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei! In […]
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]
Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations. The brand announced how it will kick off the season and deliver on its promise of unforgettable moments and exciting prizes with a summer campaign paired with […]
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]