This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and Starburst brand flavoured Lip Smacker Trios packaged inside colourful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties — perfect for egg hunts and basket building. Each festive egg contains three candy-flavoured […]
Skittles has this week announced its Super Bowl spot from DDB Chicago. The 30 second spot, which stars Steven Tyler of Aerosmith fame, is the first television commercial in the brand’s long-running ‘Taste the Rainbow’ campaign to feature a real-life celebrity. It was inspired by a trend of Skittles fans making things out of Skittles […]
There are 32 teams in the NFL but only two teams in the Super Bowl. Skittles wants to give every football fan something to root for on February 7, so they’re offering the chance to “Root for The Rainbow” during the game. And, when a rainbow appears in San Francisco during the Super Bowl fans may […]
To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season. Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL […]
Confectionary brand Skittles has become the latest entrant to America’s annual on-air gladiatorial battle of the brands, sandwiched within some football, with its first ever commercial at the Super Bowl. Devised by DDB Chicago the piece depicted life in a small American town where residents have developed an elaborate series of arm wrestling competitions in […]
Super Bowl XLIX just got awesomer: The Skittles brand announced that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff. As an official sponsor of the NFL, Skittles […]
What is photogenic, patriotic and celebrity all at once? The obvious answer is 421 Canadians coming together to break the Guiness World Records record for the most Selfies taken in one hour. This Canada Day, with the help of Degrassi star Melinda Shankar, Skittles made it happen – and it was selfie heaven. On the […]
In honor of Skittles super fan Marshawn Lynch, the Seattle Seahawks and their incredible fans, Skittles is auctioning off “Seattle Mix,” a limited-edition flavor mix (not available in stores) featuring the team’s iconic blue and green colors. Three lucky fans will have the chance to win packs of Skittles “Seattle Mix” along with one-of-a-kind football-inspired […]
Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]
DDB Chicago just launched the above wonderful interactive YouTube experience for Skittles, celled Figurines. The ad starts off just like a normal crazy Skittles ad, but then you are invited to smash figurines standing on a table. Each figurine has a different story. Try it out by watching the video above and picking a figurine of […]