In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavours in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans’ searches for […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Skippy introduces Skippy P.B. Bites, a peanut butter coated, double peanut butter or pretzel filled snack that’ll be a hit for kids, their mums and horses. Yes, horses. Skippy continues their “Yippee!” campaign this year with a P.B. Bites launch spot entitled “Horse”. What happens when a boy returns home from school and, in typical […]
It took three cleverly acrobatic dogs disguised as a person — make that a very tall person with a tail — to make the very last “Crash the Super Bowl” contest among the most memorable. After amassing the most fan votes on www.doritos.com, Los Angeles native Jacob Chase, the creator of the instant classic “Doritos […]
Oreo has just unveiled a brand new flavour, following its ‘Cinnamon Bun’ limited edition launched in January, 2016. This time, they have created the ‘Filled Cupcake Oreo’, a spin on the classic cookie that comes with chocolate filling, and a dollop of its original creme in the middle. The delicious cookie was revealed through a […]
Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
Popchips has launched a refreshed brand campaign as it targets health conscious Brits with a humorous recognition of the tokenistic efforts they are prepared to make to be healthy. Running with the tagline ‘Be a bit good’, the out of home, press, point of sale and digital work includes lines such as: “You went to […]
There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it. After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]
Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season. Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch in 2016. The candle scents include cheesy cheese, Texas BBQ […]