McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’. […]
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]
Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, recently launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final instalment of its iconic “Crash the Super Bowl” advertising campaign, Doritos has once again put control in the hands of consumers with Bold […]
popchips inc., the innovative snack company which pioneered the popping process for potatoes, announced one of the company’s boldest product innovations to date with the introduction of an entirely new product line called Ridges. The new announcement was made today by popchips CEO Dave Ritterbush at the Natural Products Expo West trade show in Anaheim, […]
Kerry Foods and Saatchi & Saatchi London have launched an online film featuring the Snackarchist, hero of the latest Mattessons advertising campaign, who recently lived up to his reputation by storming the stage at a Lethal Bizzle performance. The character, a geek who flouts the rules, worked his way backstage at the performance at Hertfordshire […]
Pop-Tarts knows that the 2016 election will spotlight the issues that matter most, so they teamed up with tastemakers at Spoon University to uncover trends across the nation. From flavour favourites to the debate to toast or not, teens and young adults are ready to Pop the Vote. Pop-Tarts has long been tempting fans’ taste buds […]
Mornings hold different challenges for different people, and belVita Breakfast Biscuits recognises that nutritious steady morning energy is beneficial regardless what might lie ahead. Launching broadly today on digital and social, the brand’s new ‘Steady Morning Energy’ integrated campaign features several short films that poke fun at the different ways people use energy in the […]
Oreo is the latest brand to jump on the virtual reality (VR) bandwagon with a film that takes viewers on a whimsical tour of its ‘Wonder Vault,’ the magical place where its cookie flavours are dreamed up. In the film, viewers are walked through what looks like a VR version of Candy Land to see […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
Jacob’s, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign – its biggest in ten years – after handing Grey London its creative account in 2015. The first TV ad, for Jacob’s Cream Crackers, launched on February 18 and will run until March 20. It was written by Ben Buswell and […]