The Lunchbox Fund’s Philanthropy App #Feedie

The Lunchbox Fund’s Philanthropy App #Feedie

The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, introduces Feedie – the first-ever philanthropy app for foodies. Feedie, the brainchild of The Lunchbox Fund founder, Topaz Page-Green, and creative agency Tribal Worldwide in New York, taps into existing foodie behavior and current technology, […]

JWT’s Berocca Social Booster Gives Young Singaporeans an Edge on Facebook

JWT’s Berocca Social Booster Gives Young Singaporeans an Edge on Facebook

Want to get an added competitive edge in the push to look good on social media?  JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]

Innocent’s Marketing Tactics Help Drive Record Sales

Innocent’s Marketing Tactics Help Drive Record Sales

Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]

Unofficial McCoy’s ‘Man It Up’ Makeover Proves an Online Hit

Unofficial McCoy’s ‘Man It Up’ Makeover Proves an Online Hit

An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]

Coca-Cola’s #LetsEatTogether Campaign Blends Live Tweets into a TV Ad

Coca-Cola’s #LetsEatTogether Campaign Blends Live Tweets into a TV Ad

Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]

Lipton Brews Up New Social App

Lipton Brews Up New Social App

Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]

Heinz Launches ‘Full of Beanz’ Ad Push

Heinz has released a new TV ad reminding parents that, “for kids that are full of Beanz, it has to be Heinz.” The 30-second ad focuses on the relationship between brothers, as younger Charlie struggles to keep up with energetic older brother Tom in games of hide-and-seek, cycling and football. Abbot Mead Vickers BBDO created […]