Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch. “We are thrilled to welcome Martini […]
https://www.youtube.com/watch?v=CuXsIdf53dY Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of […]
Official Supplier to The European Tour since 2012, Mouton Cadet – the world’s leading Bordeaux AOC wine – became a member of the prestigious family of Ryder Cup sponsors in March 2013, confirming its commitment to golf. Sharing the same values and “etiquette”, Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild and Paul McGinley, […]
With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser proudly revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. http://www.youtube.com/watch?v=CuXsIdf53dY As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under […]
As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]
After U.S. Olympic ice dancers Meryl Davis and Charlie White’s record-breaking gold medal win at the Sochi 2014 Olympic Winter Games – the first gold in the event for a U.S. ice dancing team – Kellogg’s announced that the pair will be featured on special-edition boxes of Kellogg’s Corn Flakes. Davis and White finished with […]
Pepsi officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van […]
Cintron World, an international beverage company, is proud to announce that its line of flavored energy drinks, Cintron Premium Energy, is the “Official Energy Drink” of the International Beach Polo Association. Cintron is pleased to have established this strategic relationship with the International Beach Polo Association, as there is much synergy between these brands. Beach […]
Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]
http://www.youtube.com/watch?v=tnC4vhEiEf4 For the first time, Nestlé is launching a new product during the United States Super Bowl, which is among the most widely viewed sporting events in the world. The game is watched by an estimated 108 million people and the half-time show, with its adverts, performances by A-list celebrities and entertainers, has become as […]