Marc Newson’s New Draft Beer Machine Lets You Enjoy A Cool Pint At Home

Marc Newson’s New Draft Beer Machine Lets You Enjoy A Cool Pint At Home

Industrial designer Marc Newson has released his first product after joining Apple last month—surprisingly, it has nothing to do with gadgets. In collaboration with Dutch brewing company Heineken and technology company Krups, Newson has designed ‘The SUB’, a sleek and compact draft beer machine that lets you enjoy a cold pint of draught beer at […]

Subway Rolls Out Mobile Payments to All U.S. Locations

Subway Rolls Out Mobile Payments to All U.S. Locations

The Subway restaurant chain announced that it will launch NFC-based mobile payments nationwide in the U.S. on October 1st with Softcard, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless. Softcard users can use their mobile phones to experience a new way to pay and save at more than 26,000 Subway locations […]

Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive

Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive

Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]

Coca-Cola & Will.i.am Unveil 3D Printer That Makes Items From Used Coke Bottles

Coca-Cola & Will.i.am Unveil 3D Printer That Makes Items From Used Coke Bottles

Coca-Cola is making in-home 3D-printing as simple as making toasts with a new tech piece that comes as part of its Ekocycle brand initiative, centered around innovative recycling and sustainability. Ekocycle, launched by Coca-Cola and celebrated artist will.i.am back in 2012, now presents the Ekocycle Cube, a small-scale machine that “bakes” smaller items out of […]

Beck’s Creates ‘Playable-Poster’ in Support of New Zealand Music Month

Beck’s Creates ‘Playable-Poster’ in Support of New Zealand Music Month

Beck’s New Zealand presented “the world’s first playable poster” to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook […]

Coca-Cola Launches New Countertop Versions of Innovative Coca-Cola Freestyle

Coca-Cola Launches New Countertop Versions of Innovative Coca-Cola Freestyle

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, welcomes three new dispensers that will significantly expand the number of customer locations suited for the technology.  The new units offer the same elements that have made Coca-Cola Freestyle popular with consumers and valuable to customers – unparalleled beverage choice including more low- and no-calorie options, […]

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