To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]
MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film. Featuring celebrities and sports personalities — including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David […]
Häagen-Dazs is delighted to announce that it has joined the line-up of prestigious Wimbledon partners to become the official ice cream of The Championships. The brand has secured a five-year partnership deal, beginning in July 2016, to become the certified ice cream of the world famous sports event. Building on the momentum and premium heritage […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]
Jacob’s Creek in partnership with Cummins&Partners, has launched its new ‘Made By Moments’ campaign for 2016 with newly crowned six-time Australian Open Grand Slam winner, Novak Djokovic. The campaign will roll out globally and activates across major tennis tournaments including US Open and China Open as part of Jacob’s Creek global tennis sponsorship platform. ‘Made By […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
Heineken is set to mark two decades of its partnership with The Australian Open by taking its tournament-long party to new heights. The world’s leading international premium beer brand will kick off its 2016 marketing activity in style with activations taking place across Melbourne in January to mark the annual festival of tennis. Highlights will […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
In its first year of a multi-year agreement with The United States Tennis Association (USTA), Lavazza will bring the flavour of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year’s US Open. To further support tennis, Lavazza has partnered with women’s tennis […]
World number one tennis player Novak Djokovic and Jacob’s Creek, the official wine of the US Open, will host a cooking masterclass tonight to celebrate the U.S. launch of the Jacob’s Creek ‘Made By’ film series — films that reveal the story behind the tennis star. Swapping center court for center stage, Djokovic and Celebrity Chef […]