Carlsberg UK is partnering with Brooklyn Brewery to handle the exclusive distribution of their beer portfolio in the UK, following agreement to transfer distribution rights from James Clay effective 30 December 2016. Brooklyn Brewery is an independent brewer whose mission is to brew flavourful beers that reflect and enrich the life, traditions and culture of […]
Leo Burnett London have launched a new national outdoor campaign in the UK, to promote the all time favourites on the McDonald’s menu. The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them. The campaign was directed by Matt […]
Returning for the 28th year on 3rd – 5th October, The Restaurant Show is the ultimate destination for the hospitality industry to connect, celebrate and discover. A major highlight of this year’s event is the inspiring live line-up, featuring some of the industry’s most exciting names. The list includes Ashley Palmer-Watts – Executive Chef at […]
Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line […]
JRE, the restaurant association of European young master chefs that holds more than 180 Michelin Stars and over 4000 GaultMillau launched in April in the United Kingdom and Ireland at an event at The Royal Academy of Arts attended by JRE’s International President and two Michelin-starred chef Ernesto Iaccarino. The launch is swiftly followed by […]
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]
Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]
Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]