Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency ROTHCO are activated Ireland’s local phase of the campaign on August 26. The recently launched global campaign promised to give the Rugby World Cup nation’s fans a chance to flip the coin at the beginning of their respective games. ROTHCO […]
Cadbury Milk Tray has revealed new packaging to coincide with the brand’s centenary as it attempts to re-establish the chocolates as a thoughtful and special gift choice. Working with Design Bridge, Cadbury sought out public opinion ahead of the re-design and discovered that there was still an underlying love for the chocolate brand. “Despite being […]
Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]
If you’re a bloke and you get the urge to sing along to a power ballad in public just go with it, McCoy’s says. The UK’s leading crisp brand is urging men to break the traditional ‘man rules’ and unleash their true selves as part of a new campaign. McCoy’s new “Go bold” campaign, created […]
During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
Pioneers of Britain’s street food movement, Magicgoal Ltd have appointed The Cult PR to work on the ambitious launch campaign of their premium, quick service food outlets in ExCel London and the capital’s biggest railway stations. In November 2014, Magicgoal sold its event catering business – and the trading names Fine Burger Co and Fine […]
From August 20th to 24th, Carling will turn artist and take to London’s Southbank to promote Carling British Cider. The promotion will see a giant mural made entirely of apple stickers take stage on London’s Southbank. The ‘Only the good ones get in’, mural is part of the Carling British Cider campaign created by Creature […]
While alcoholic drinks remain a core part of many adults’ food and drink repertoires, new research from Mintel reveals almost one in five (17%) British drinkers expect to reduce their consumption over the next year, with saving money being the number one reason for cutting back. Today, some 80% of British adults drink alcohol, with […]
Bassetts Vitamins, the number one children’s vitamin brand, is set to re-energise the vitamins category with the relaunch of its entire range featuring a new brand identity and packaging design by brand design agency Bulletproof. The agency was appointed by brand owner Ernest Jackson (part of Mondelez International) in August 2014. Bassetts ‘Soft & Chewy’ […]
McCoy’s, the UK’s No.1 Ridge Cut crisp brand, is launching its second season as the Official Crisp Partner of the Football League with a highly engaging on-pack promotion and heavyweight marketing campaign. Kicking off in August to coincide with the start of the new Football League season, the fantastic McCoy’s ‘Win Your Club’ on-pack promotion […]