Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford. The concept-to-shelf packaging specialist was appointed by Little Fingers in June 2014 to create its launch pack concept for its range of organic baby food. Sun Branding Solutions’ remit covered market […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]
BrandOpus, a global strategic brand design agency, has created a brand for Rhythm, the first non-dairy Kefir culture probiotic drink, which is now on sale in Wholefoods Market, As Nature Intended and Holland & Barrett. Kefir cultures have existed for over 2000 years and are said to have originated from the Caucasus mountain region, which […]
Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod Fillets and new additions to the current Steamfresh range are set to further strengthen […]
Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks. For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March. The TV ad, which features fruit bursting as it […]
Müller has extended its Müllerlight light product range following a period of growth at the dairy food brand. Available From 8th March in three delectable flavour combinations, new Müllerlight Goodies is the first ever Müllerlight yogurt with a mix of delicious crunchy pieces on the side, bringing a whole new level of enjoyment, texture and […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]
The Football Association has announced a new long term agreement with Budweiser, which will see the iconic brand become the Official Beer Partner of The FA Cup until 2018. FA Commercial Director, Stuart Turner, added: “This is fantastic news for The FA Cup. We are delighted to be continuing our relationship with Budweiser with a […]
On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]
Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]