Family (and friends) have helped Traidcraft’s flagship retail brand Geobar reposition itself for a broader target of consumers looking for healthy, on the go snacks. Although sat in one of the most crowded categories in the multiples, Geobar has a unique proposition beyond taste and health – it’s the UK’s only range of bars carrying […]
Here at Food & Beverage News we are quite passionate about the culinary world. And to share our love of food and beverage with you – our followers, we have decided to launch a new London based awards that honour the best restaurants and bars in the city. The awards are called the Kanapino Awards, […]
To promote the fifth season of The Walking Dead, which is set to premiere on 13 October 2014 in the UK, Miss Cakehead has teamed up with London Mess to create “human burgers”. The concept was inspired by season four’s finale at the Terminus, where a group of cannibals reside. James Thomlinson, the chef behind […]
Bath creative agency Mr B & Friends has completed the packaging design, naming, brand strategy, and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe. Steve Richardson, Creative Director and Partner at Mr […]
Tic Tac has launched a new campaign offering consumers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers. Created by Aesop, the promotion will feature on over 15 million packets of Tic Tacs and will be supported by a £1.7m investment. A […]
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Castello has opened a “veritable cheese emporium” in east London’s Shoreditch in a bid to create “an immersive 360° cheese experience like no other”. The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The […]
Just Eat, the UK’s leading online takeaway delivery service, is embarking on a refreshed and invigorated brand journey. The new brand direction is being launched 18th September with the premiere of a new TV campaign, part of a £5 million spend and supported by PR, marketing, social and digital execution. The new campaign, titled “mini […]
Vodka brand Grey Goose has teamed up with branding agency Ragged Edge to create the “world’s most intimate martini bar,” which is “hidden” inside a gorgeous vintage Citroen van. Big enough for only two guests, this lovely traveling bar is decked out luxuriously in marble, leather, bronze and other fine materials—the lucky guests would be […]
Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January, to select one winning crowdsourced flavour among six finalists, installed three vending machines — one in Clapham Junction and two in Oxford Street of London — To distribute packs with the new flavours for free. The “trick” of these machines […]