The brand’s integrated marketing campaign includes experiential sampling, a celebrity partnership and a mass-reach social media activation This Pancake Day, Whole Earth is taking the UK’s first squeezy peanut butter, Drizzler, to the streets of Bristol, inspiring more people to try peanut butter on pancakes. The stunt is part of Whole Earth’s culinary crusade to […]
FIBE Prebiotic Soda. It’s just soda, but better This month sees the official launch of FIBE, the first to market UK functional soda range. Boasting a completely natural ingredient list, the trio of 250ml can each contain 5g of prebiotic fibre as well as the added benefits of Calcium and Vitamin C, making them great […]
This month KIND Snacks will be bringing a new flavour into the fold; Caramelised Biscuit Nut. A combination of peanuts, almonds and cashews with a hint of caramel and note of spiced biscuit flavourings. This bar is high in fibre, gluten free, has 81% nuts and no artificial flavours. It compliments KIND’s other HFSS compliant […]
Lavazza and its partners unveil the ‘Learn to Dream’ mural to inspire young people in the local community to find and chase their dreams Today, leading Italian coffee brand, Lavazza, and long-term partner Arsenal unveil their project with London Metropolitan University to inspire young people in North London to dream big, with the launch of […]
Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]
SPAM® Fritters have been a chip shop fave for many decades and now these iconic fritters are joined by another chippy favourite – curry sauce. New frozen SPAM® Chip Shop Curry Fritters can be oven cooked straight from the freezer in just 15-20 minutes. Jelsey Barnes, Commercial Sales Manager at Hormel Foods Corporation, commented: “We’ve […]
Today the nation’s favourite crisps*, Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks – the heart shaped crisp. The ‘Love […]
BŌL Foods are hitting the ground running in 2023 with a new listing with Coop stores. Landing in stores nationwide from 2nd January, the brand will be launching right as plant-based interest peaks in Veganuary. And with at least one Coop store in every UK postal area, BŌL will be making it even easier for […]
The UK’s number 1. Premium milkshake brand, Shaken Udder, launches a new packaging design which evolves and strengthens branding and dials up premium taste credentials, whilst celebrating its festival heritage. Shaken Udder worked with big fish brand consultancy to develop a new packaging design that reflects the superior taste and premium nature of their milkshake […]
wagamama has opened a series of community hubs in London and the south of England designed to help with free meals for children and their families. This is part of a special charity partnership initiated by the pan Asian restaurant earlier this month, allowing one million meals to be distributed to families facing the rising […]