This September sees an aligning of like-minded people as Little Kickers forms a mutually beneficial sponsorship alliance with a leading wellness and lifestyle brand, Lifeplus. Established back in 2002, Little Kickers was the original pioneer of football programmes for pre-school children, countering the uncomfortable dearth of activity orientated activities for inquisitive pre-schoolers. Today 70,000 children […]
KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items. The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]
As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign in pursuit of owning the essential driver of purchase and consumption, namely great taste. The disruptive new ‘Taste Matters’ campaign signals the next step in Pilgrims Choice’s bold strategy to grow market share through responding to changing market dynamics and […]
The UK’s no.1 coconut rum brand is welcoming consumers to the Malibu world with its new brand positioning. A world where people embrace the summer mindset all year round and “Do Whatever Tastes Good”. Live now and running throughout July, the above-the-line creative will be unmissable on social channels, digital OOH, and BVOD. Later this […]
Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs. Kerry Foods briefed Wowme to update the designs for their much-loved Strings & Things portfolio for this Halloween season, by putting a seasonal, illustrative twist to their on-pack characters. Ensuring that the packaging stayed fun for children yet not too […]
We’ve all been there! We call it FOMO, Fear Of Missing Out: the anxiety that ‘something cool’ is happening elsewhere, and you’re not there to experience it. The reality, however, is that most nights out are not what they are cracked up to be and most of us often wish we were staying in, at home […]
Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]
BEPPS, the UK’s first range of black eyed pea snacks, announced the launch of a new Salt & Vinegar variant, along with a re-formulated product, fresh flavour profiles and new look packaging across the full range. With its continued focus on traditional, consumer loved ‘crisp’ flavours, new variant, Salt & Vinegar, was a natural product […]