Warburtons will launch the latest marketing campaign to promote its Half and Half product range next month. Led by creative agency WCRS, the campaign will include a television advert directed by James Griffiths (Moxie Pictures) based on the story of a little boy writing to Jonathan Warburton to inform him of the role his bread […]
When UK Starbucks chains debuted their new ‘Duffin’ pastry—a doughnut-muffin fusion with a raspberry jam filling, they didn’t know how much of a ruckus it would cause. Shortly after the debut, local English bakery Bea’s of Bloomsbury declared it a ripoff, claiming to have been making ‘duffins’ long before Starbucks started selling them. The bakery […]
A change of environment can enhance the experience of enjoying whisky by up to 20%, according to the world’s first scientific study exploring the senses and taste of whisky. The study has exciting implications for people enjoying whisky in their own homes, and for the way pubs, bars and restaurants could be designed in the […]
AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]
Of all the senses, none trigger emotional memories as quickly or intensly as smell. And there’s little that seems as appetising, brilliantly British and nostalgic as the smell of a chunky piece of breaded cod. In their latest spot for seafood brand Young’s, Mother have captured the raw and rather childish emotion of catching a […]
Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]
As the winter draws nearer, many Brits want to start the day with a hearty breakfast. Demonstrating the nation’s appetite for oats, new research from Mintel reveals one in two Brits (49%) are porridge eaters, with a quarter (23%) of users enjoying a bowl almost daily. While usage peaks amongst those aged between 45 and […]
Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP. The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits. The TV campaign has […]
Starbucks is pushing its largest ever investment in food in the UK through a flurry of new products and revamped packaging in an attempt to extend its reach beyond coffee and take a larger bite out of the fast-food market. The coffee chain will introduce a selection of baked goods for its breakfast range alongside […]
Takeaway food ordering service Just EAT has launched a series of new ads for its ‘don’t cook, just EAT’ campaign, which is now in its second year. Created by VCCP the spots see brand ambassador Mr Mozarella prepare a team of takeaway chefs at an ‘anti-cooking boot camp, in the desert. This sees Mozarella put […]